It’s enough to make Popeye give up all hope of winning Olive Oyl’s heart. With Spain’s spinach crops nearly wiped out due to heavy rains and retailers unable to maintain their stocks, could this be the superfood crisis that leads consumers to wake up to the increasing effects of climate change in their day-to-day regimes? At the same time, could these be a great green reminder to businesses and investors of the extent of weather risks in their portfolios? Whether you take them canned like Popeye or in a smoothie like Deliciously Ella, spinach may be bringing attention to the weather risks and mitigation strategies managers need to consider today.
“I’m strong to the finish, ‘cause I eats me spinach,” famously sang Popeye the Sailor Man. Romantics and comic book enthusiasts everywhere may shudder at the idea of Popeye losing out on his one true love, Olive Oyl, due to a spinach shortage. Not to mention the millions of New Year’s Resolutions foiled by grocery stores not being stocked with the makings of a good green smoothie. Yet, this January, this is exactly the predicament facing British health fiends and Popeye wannabes, as the nation relies on Spain for 80 per cent of its spinach supply during winter months.