When the business objective is entice retailers to pre-order a winter product despite promises of a warm winter, how do you overcome their reluctance due to risks associated with uncertain sales? As a result of climate change, this challenge is an increasingly common one, as retailers face going into seasons fearing “unseasonal weather”, whether that may be an unusually dry spring, cool summer, warm autumn, or any other weather condition or event considered adverse, unexpected, or unfavourable.
For the French sales team of Bridgestone, the reluctance of retailers to pre-order winter tyres in the July to September sales period because of the risk of Western Europe having a green winter this past year was causing just such a challenge. Retailers were understandably reluctant to stock up on a product that was for a weather condition that might not transpire, instead preferring to wait to order in the event of snow, which would result in Bridgestone losing sales and being vulnerable to logistical bottlenecks in case of sudden demand.
DOI: 10.15200/winn.146460.06194 provided by The Winnower, a DIY scholarly publishing platform
An ice cream parlour that closes in the throes of summer, refreshing soft drinks and beer being eschewed by customers when the mercury soars… What to make of consumer behaviour and how businesses compete and manage their risks in the summer months
Nestled in a quiet neighbourhood on the picturesque Ile St. Louis, in Paris, France, is possibly the most celebrated ice cream maker in the world, so well-known for its artisan quality and variety of ice creams and sorbets, lines routinely stretched around the block to its discrete bistro. This iconic glacier is a celebrated and essential component of the Paris experience, for aficionados and tourists alike. Yet, in the hottest month of the Paris summer, when ice-cream is undoubtedly the most in demand, and visitors are arriving in droves to the capital eager to sample this incontournable classic, Berthillon remains, in what can only be described as one the greatest snubs of capitalism, firmly, resolutely, even aggressively, shut. An ice cream parlour closed, the entire month of August. Sacrilège!
DOI: 10.15200/winn.143618.83091 provided by The Winnower, a DIY scholarly publishing platform
Global supplies of chocolate dwindling from dry weather, Wineries damaged by prolonged cold winters … Is Romance in peril?
As Valentine’s Day approaches, and shops begin advertising bouquets of roses, wine, and chocolates, it is clear that romance is being manufactured on a booming scale. One may cast a cynical eye at the supposed trappings and expectations of Valentine’s Day, but it must be admitted that even the most curmudgeon have at their disposal at this time of year the makings of a romantic gesture, without need for elaborate planning or epic imagination. Unlike Christmas, when the sky is the limit, Valentine’s Day is, fortunately, a fairly straight-forward affair, for which we may all be grateful.
DOI: 10.15200/winn.142960.04687 provided by The Winnower, a DIY scholarly publishing platform