An ice cream parlour that closes in the throes of summer, refreshing soft drinks and beer being eschewed by customers when the mercury soars… What to make of consumer behaviour and how businesses compete and manage their risks in the summer months
Nestled in a quiet neighbourhood on the picturesque Ile St. Louis, in Paris, France, is possibly the most celebrated ice cream maker in the world, so well-known for its artisan quality and variety of ice creams and sorbets, lines routinely stretched around the block to its discrete bistro. This iconic glacier is a celebrated and essential component of the Paris experience, for aficionados and tourists alike. Yet, in the hottest month of the Paris summer, when ice-cream is undoubtedly the most in demand, and visitors are arriving in droves to the capital eager to sample this incontournable classic, Berthillon remains, in what can only be described as one the greatest snubs of capitalism, firmly, resolutely, even aggressively, shut. An ice cream parlour closed, the entire month of August. Sacrilège!
DOI: 10.15200/winn.143618.83091 provided by The Winnower, a DIY scholarly publishing platform
The French Revolution averted, Marie Antoinette saved from the guillotine…
The very real way that French history could have been changed with a simple market tool
« Then let them eat cake ». Widely mistakenly attributed to Marie Antoinette, it is one of the most famous quotations in history, supposedly uttered by the Queen of France during one of the famines that occurred during the reign of her husband, Louis XVI. As the people of France suffered due to widespread bread shortages, the Queen is supposed to have suggested brioche as an alternative, being completely oblivious to the fact that it is enriched with butter and eggs, making it more expensive and unavailable than bread. The words have risen to fame as symbolically important to revolutionary historians explaining the violent overthrow of the monarchy that was to follow.
DOI: 10.15200/winn.142960.04696 provided by The Winnower, a DIY scholarly publishing platform