All posts tagged weather variable

High Fashion, High Stakes

Fashion show

Haute couture or ready to wear, does a fashion collection succeed or fail, not for the rise and fall of the hemline but instead … the mercury?

The fashion industry has recently been rocked by a pioneering new study, coming right out of the fashion capital itself. It employs the latest advancements in meteorological technology and data modelling by the engineers of Europe’s leader in climate risk management, Meteo Protect, cross-referenced with the historical sales figures recorded by the French Institute of Fashion. The study has revealed startling new insights into the vulnerability of the fashion industry.

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