Meteo Protect has released a ground-breaking new study tackling the decades-old presumption that companies operating in different regions mitigate the losses sustained in one region as a result of unfavourable weather in another. Multinationals take note: when it comes to managing weather risks, you may be steering your ships right into the storm.
Weather affects sales volumes and profits of many firms in many sectors. The risk to which firms are exposed is not a matter of regular seasonal fluctuations but rather deviations from the seasonal cycle. For example, when the summer is cooler than normal, a brewer sells less beer, and heating demand is lower if winter is warmer than usual. Overall, it is estimated that 70% of the firms are exposed to weather risk and the financial losses caused by unseasonal weather can be very significant.
DOI: 10.15200/winn.142954.43069 provided by The Winnower, a DIY scholarly publishing platform
Haute couture or ready to wear, does a fashion collection succeed or fail, not for the rise and fall of the hemline but instead … the mercury?
The fashion industry has recently been rocked by a pioneering new study, coming right out of the fashion capital itself. It employs the latest advancements in meteorological technology and data modelling by the engineers of Europe’s leader in climate risk management, Meteo Protect, cross-referenced with the historical sales figures recorded by the French Institute of Fashion. The study has revealed startling new insights into the vulnerability of the fashion industry.
DOI: 10.15200/winn.142960.04671 provided by The Winnower, a DIY scholarly publishing platform
The French Revolution averted, Marie Antoinette saved from the guillotine…
The very real way that French history could have been changed with a simple market tool
« Then let them eat cake ». Widely mistakenly attributed to Marie Antoinette, it is one of the most famous quotations in history, supposedly uttered by the Queen of France during one of the famines that occurred during the reign of her husband, Louis XVI. As the people of France suffered due to widespread bread shortages, the Queen is supposed to have suggested brioche as an alternative, being completely oblivious to the fact that it is enriched with butter and eggs, making it more expensive and unavailable than bread. The words have risen to fame as symbolically important to revolutionary historians explaining the violent overthrow of the monarchy that was to follow.
DOI: 10.15200/winn.142960.04696 provided by The Winnower, a DIY scholarly publishing platform
Global supplies of chocolate dwindling from dry weather, Wineries damaged by prolonged cold winters … Is Romance in peril?
As Valentine’s Day approaches, and shops begin advertising bouquets of roses, wine, and chocolates, it is clear that romance is being manufactured on a booming scale. One may cast a cynical eye at the supposed trappings and expectations of Valentine’s Day, but it must be admitted that even the most curmudgeon have at their disposal at this time of year the makings of a romantic gesture, without need for elaborate planning or epic imagination. Unlike Christmas, when the sky is the limit, Valentine’s Day is, fortunately, a fairly straight-forward affair, for which we may all be grateful.
DOI: 10.15200/winn.142960.04687 provided by The Winnower, a DIY scholarly publishing platform